Dressed for the Digital Age: Online Fashion Retail, Influencer Marketing, and the Smart Fashion Market
The fashion industry, like many others, has undergone a seismic shift in recent years. Brick-and-mortar stores, once the undisputed kings of retail, now share the throne with a powerful new player: online fashion retail. This digital realm has not only transformed how we shop for clothes, but also how we discover trends, connect with brands,…